LoveCare Hadir Menjawab Kebutuhan Keluarga Akan Jasa Profesional Kesehatan
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LoveCare Hadir Menjawab Kebutuhan Keluarga Akan Jasa Profesional Kesehatan

Seiring dengan kebutuhan layanan kesehatan yang sangat dibutuhkan di era pandemi, diperluin sebuah aplikasi penyedia jasa profesional kesehatan. Aplikasi LoveCare Indonesia hadir membantu orang untuk peduli terhadap orang-orang tercinta yang membutuhkan perawatan. Meski masih terbilang baru, Veronica Tan, selaku President of Commissioner LoveCare, bersama para pendiri LoveCare Indonesia, berhasil memenangkan UN Women Care Accelerator pada tahun 2021.

Veronica Tan berbincang-bincang mengangkat tentang Lovecare Indonesia, marketplace pertama di Indonesia yang menyediakan aplikasi penyedia jasa profesional kesehatan, seperti perawat, caregiver, dan babysitter untuk lansia dan anak-anak.

LoveCare menghubungkan dan mencocokkan penyedia jasa medis maupun nonmedis dengan pengguna jasa berdasarkan kebutuhan, lokasi, dan preferensi secara aman, cepat, dan nyaman. LoveCare didirikan pada tahun 2019, lahir dari pengalaman pribadi, serta keinginan untuk melayani dan membuat perubahan di sektor layanan kesehatan.

LoveCare Hadir Menjawab Kebutuhan Keluarga Akan Jasa Profesional Kesehatan

Didirikan oleh Veronica Tan, Annette Anhar, Susan Nio, Dr. Venita Eng, dan Renold Sutadi, LoveCare berhasil memenangkan UN Women Care Accelerator pada tahun 2021. Sejak 2019 LoveCare telah menjadi wadah yang memberikan dampak nyata bagi para keluarga Indonesia.

Veronica mengatakan, “Saya mendapat inspirasi ketika saya pertama kali mengenal kata “paliatif”, yaitu pelayanan kualitas hidup pada pasien terminal yang tidak hanya memerlukan medical treatment tetapi mereka membutuhkan pelayanan holistik yang memakai hati,” kata Veronica.

“Saya melihat bahwa kebutuhan akan tenaga perawat, caregiver selalu ada di mana-mana, realitanya, tidak mudah mendapatkan tenaga perawat dan caregiver ini. Itulah awalnya Lovecare dibuat, untuk menyediakan tenaga perawat untuk balita sampai lansia yang memiliki ketulusan, serta kasih dan sayang dalam merawat pasiennya dengan basis teknologi. Aplikasi lovecare ini mempertemukan kebutuhan klien dari berbagai kota, dengan tenaga perawat balita hingga lansia berkompetensi yang berada di berbagai daerah,” kata Veronica.

Namun ternyata, tidak mudah mendapatkan tenaga perawat dan caregiver homecare. “Di sisi lain, saya juga dikelilingi kerabat dan teman-teman anak muda yang fokus di dunia digital dan memiliki hati yang sama untuk melakukan pekerjaan yang memerlukan mental kuat untuk melakukan perubahan,” lanjut Veronica.

“Saya berpikir, sepertinya akan jadi mudah ya, kalau ada aplikasi yang bisa mempertemukan pasien atau keluarganya dengan tenaga caregiver ini. Bayangan saya seperti Gojek tapi buat caregiver,” kata Veronica.

Cuma disadari Veronica bahwa mencari tenaga caregivernya harus disiapkan dengan baik, mengingat orangtua, keluarga dan bayi merupakan anugerah dalam kehidupan.

“Sehingga tenaga caregiver ini menjadi bagian dari upaya mengelola kualitas kehidupan berkeluarga. Dan aplikasi inilah yang menjembataninya. Butuh homecare ingat Lovecare,” sambung Veronica.

“Saya dan tim di Lovecare ingin membuat usaha yang tidak hanya menyelesaikan problem, mendapatkan laba, namun juga usaha ini harus bisa memberikan kontribusi kepada masyarakat. Berupa membuka lapangan pekerjaan dengan tenaga kerja serta sumber daya manusia yang mentalnya terdidik dan terlatih dengan baik,” kata Veronica.

LoveCare sempat melewati beberapa rintangan. “Sebelum ada sistem marketplace, kendala terbesar LoveCare adalah ketika harus mencocokkan klien dengan petugas yang tepat dalam waktu yang singkat,” kata Susan Nio, sebagai CEO & CTO LoveCare.

Hal yang dimaksud Susan adalah kondisi masing-masing customer itu unik, memiliki kebutuhan dan preferensi yang berbeda-beda. Ada yang punya kebutuhan medis maupun non medis, ada yang membutuhkan bantuan perawat dalam jangka pendek maupun jangka panjang.

“Ada juga yang mau pekerja (perawat) menguasai kompetensi tertentu, termasuk juga preferensi gender, usia dan budget tertentu. Di sisi lain, setiap mitra petugas pun unik, memiliki kompetensi, preferensi bekerja dan latar belakang yang berbeda-beda. Dulu kami harus satu-persatu cek dan tanya mitra dan bolak balik konfirmasi dengan customer. Hal itu sangat tidak efisien,” papar Susan.

LoveCare Hadir Menjawab Kebutuhan Keluarga Akan Jasa Profesional Kesehatan

Akhirnya team Lovecare memikirkan kemungkinan untuk menggabungkan konsep standarisasi dan personalisasi. “Kami membuat standarisasi proses rekrutment para mitranya, sehingga jelas apa kompetensinya, bersedia bekerja di lokasi mana, jangka panjang atau pendek, masuk level mana dan berapa fee-nya. Sehingga kemudian customer bisa tinggal klik, otomatis mencocokkan dan personalisasi kebutuhannya dengan mitra-mitra yang memang sesuai pada saat pemesanan melalui aplikasi,” lanjut Susan.

Langkah itu dinilainya lebih mudah, cepat, dan akurat. Maka lahirlah marketplace LoveCare yang segera ditawarkan pada masyarakat. Saat ini sudah ribuan mitra dari berbagai wilayah Indonesia yang mendaftar menjadi mitra LoveCare, namun yang lolos tes hanya 20%.

“LoveCare memastikan tiga faktor penting yang wajib dimiliki mitra LoveCare, yaitu Kompetensi, Mental, dan Hati (KOMET). Saat ini ada 200 mitra yang tersebar di lebih dari 50 kota dan kabupaten Indonesia. Detailnya, caregiver sekitar 40%, perawat 30%, babysitter 7%, dan selebihnya dokter, bidan, dan terapis,” kata Susan yang bersama tim melakukan rekruitmen setiap hari.

Di akhir April dan Mei LoveCare akan melakukan roadshow ke daerah-daerah untuk rekruitmen mitra Caregiver LoveCare. LoveCare Indonesia langsung disambut baik, karena banyak orang membutuhkan tenaga-tenaga yang disediakan LoveCare Indonesia.

Salah satunya adalah ‘generasi sandwich’ yang harus mengurus keluarga mereka sendiri, tetapi juga harus mengurus orangtua dalam waktu bersamaan. Roslina Verauli, Psikolog klinis anak, remaja, & keluarga, yang juga hadir dalam acara bincang-bincang dengan media, mengatakan, “Keberadaan ‘generasi roti lapis’ atau ‘sandwich generation’ tak dipungkiri merupakan beban berat bagi orang dewasa, terutama bagi perempuan bekerja saat ini,” kata Verauli.

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