The youth station for “the Now Generation” which brings out the coolness and goodness in you
Profile
Trax FM was created to bring good value to the life of teens and young people, who are full of aspiration to be good and to be cool. This is a station that delivers sweet music to your ears and raises the spirit of youth in the years of their curiosity and wonders. When it was first launched in the year 2000 originally as MTVSky, the station gained recognition for giving what’s hip and right for the teens, but years passed and in the year 2005 changed to Trax FM and has ripened to what was good, to even better. This is why Trax FM Jakarta decided to blossom and spread its wings to the making of Trax FM Semarang in 2003.
Trax FM is cool, but does not mean incapable of caring for its environment and others, contributing to the society and simply being a good citizen. Trax FM listeners are a great combination of cool and good people, and we believe with this combination, they can make a positive difference in the world; thus making our listeners the “now” generation.
Music
As for music, Trax FM leaves others in the dust as Trax FM airs music with passion. The broad selection of music in Trax FM celebrates and highlights different kinds of music genres as the list consists of sounds like acid jazz, pop, rock, R&B, Hip Hop, alternative, modern rock, and many more of those secret guilty pleasure.
Programs
Trax FM has a very wide range of programs that will brighten up everyone who listens. Trax FM programs include:
Morning Zone (Prime Time Morning Show)
06.00-10.00 (Monday-Friday)
Start the day right every morning by listening to Morning Zone. It’s guaranteed to light up each person with traffic information, reviews of the latest music and books and so much more!
Kompak Kampus (Prime Time Afternoon Show)
16.00-20.00 (Monday-Friday)
Trax FM’s very own “cooling down” session where all worries are put to an end on the way home from school, work and other activities during the day. Relax with soothing music, the latest news and information on hang out places.
Club Sky (Late Night Show)
22.00-00.00 (Monday-Friday)
The best lullaby ever in town! Share events of the day on Club Sky and make sure to listen in to the best tips in starting the day, before it even begins!
Target Listeners
Age :15-25 years old (Jakarta), 15-30 (Semarang)
Gender: Male and Female
Social Economic Status (SES) : A, B
Psychographic:
The “now” generation: Outgoing, creative, open-minded, worldly, innovative, trend-conscious, and original character in fashion, music, movies, and all associated with “lifestyle”.
Listerner’s ID : Anak Trax
Trax FM Network
Frequency of Jakarta : 101.4 Trax FM Jakarta
Frequency of Semarang : 90.2 Trax FM Semarang